BAR IS A COMPREHENSIVE FRONT-END BRAND DEVELOPMENT AND LAUNCH ENGINE.

Offering scalable commercialization capabilities through proven route-to-market expertise with distribution support. Our decades of experience allow us to lead your brand through all levels of the US Distribution Network. We have proven logistics capabilities in place to navigate through the complex laws and nuances in each market. A point of differentiation for BAR Brands is our ability to tailor our consulting services to fit your immediate and future needs.

Services

our

Concept & Branding

  • Industry Insights

  • Brand Story & Product Market Fit

  • Route to Market Planning

Supply Operations

  • Product Formulation & Procurement Consulting

  • Planning Production & Packaging Management

  • Compliance and Logistic

Commercialization

  • Brand Launch Strategy

  • Distributor Management

  • Sales & Marketing Leadership

  • Annual Operating Plan Execution

process

our

01

Consultation


Begin with a personalized consultation to understand your unique needs, goals, and challenges. We listen to your vision and offer tailored advice and strategies.

02

Customized Development


Leveraging our expertise, we create a bespoke plan that aligns with your objectives. This includes innovative marketing approaches, beverage program design, and operational strategies.

03

Implementation & Support


We bring the plan to life, ensuring seamless execution. Our team provides ongoing support and adjustments as needed, ensuring the highest standards of quality and satisfaction.

Fostering Spirits

Crafting Collaborative Partnerships with Distinctive Brands

team

our

Ed Stack

CEO

Roy Brooks

President & COO

A respected leader in the Wine & Spirits industry, Scott has spent 25+ years in senior executive roles with the largest wholesalers in the U.S. Now serving as President & COO of BAR Brands, he has led large-scale teams and driven the successful launch and execution of some of the industry’s most impactful brands.

A proven transformational leader, Scott’s expertise includes commercial strategy, national accounts, culture building, P&L leadership, and new brand development.

Scott Graybill

VP of Commercial Ops & Trade Dev

18 years in Wine & Spirits Industry, Roy Brooks has led onboarding, commercial build & launch of numerous craft brands, excelling in distribution, sales & business development. He also brings 13 years of restaurant experience, having worked with Copeland’s & Emeril Lagasse’s concepts in Louisiana.

An LSU graduate in Business Management with WSET II Spirits and Wine Certifications, Roy enjoys coaching youth sports, traveling, and spending time with his wife & two sons.